5EEDAED5-6AA4-4553-94A3-AEF2477EDF6F
Contacts Team

We tackle the initial
marketing tasks

We’re realists: having a site is a necessary condition for your business to succeed, but it’s not enough on its own. For a web product to mean something, it has to embody business and marketing goals. And marketing is where our digital expertise can help most.
Attract
  • customers
  • partners
  • employees
Sell
  • goods
  • services
Build up
knowledge
  • about companies
  • about products
  • about industries

Services

Design
research

Result:
Project basis:
facts and findings
It may seem like we ask a lot of questions. We do. With research we get the lay of the land, identify the variables and knowledge gaps and point the project in the right direction.
What?
  • Clients’ business
  • Competitors’ activities
  • Customer needs and pain points
  • Analysis of site content and functionality (client and competitor sites)
How?
  • In-depth interview with client
  • Interviews and customer
    surveys
  • Content analysis
  • Website audits
  • Google Analytics
    and Yandex.Metrica indicators
  • Training from client
  • Brainstorming with client

Information
architecture

Result:
Project concept:
idea, structure, features, text
The information architecture is a guidebook for the project. It determines how the final product will be structured and what it will contain. IA is built based on the knowledge of strategist, copywriter and UX specialist.
What?
  • Persona development
  • User scenarios
  • Calls to action
  • Website structure
  • Content outline
  • Draft texts
How?
  • Maps, diagrams, sketches
  • Content tables
  • UX wireframes
  • Data models
  • XMind
  • Axure

Prototyping

Result:
Interactive prototype and technical specifications
Our prototypes are clean and hi-fi, they contain graphics and consist of real content. We visualise all the hypotheses and test accordingly.
What?
  • Navigation system
  • Arrangement of elements, zoning
  • Interface responses
    to user actions
  • Adaptive prototypes
How?
  • UI animation
  • Graphics
  • Working with draft texts
  • Hypothesis testing
  • Axure
  • Photoshop

Design

Result:
PSD files ready for front-end development
By this stage the design is established, goals are set and the mood is determined. Flawless visualisation is therefore the aim.
What?
  • UI concept
  • Adapting corporate
    identity for the web
  • Mockups of all pages
  • Icons, illustrations,
    animated graphics
  • Retouching photographs
  • Animation and video
  • Guidelines
  • UI kit
How?
  • Style board
  • Examples of solutions
  • Photoshop
  • Illustrator
  • InDesign
  • Sketch
  • After Effects

Front-end development

Result:
Clean code that doesn’t
need specifications
The key to success for this stage is collaboration between
the front-end developer and designer. That’s why we’ve found it better to translate PSD files to code ourselves.
What?
  • Analysis of mockups
  • Wireframing of key page elements
  • Arrangement of buttons, forms,
    tables, text, graphics
  • Assembly of all pages
  • Effects and animations
  • Adaptive design, optimisation
How?
  • HTML5
  • CSS3
  • Script libraries
  • Start template
    (Nimax template on GitHub)
  • Gulp
  • Stylus
  • Autoprefixer

Back-end development

We prefer 1C Bitrix for most projects, thanks to its robust tools
for e-stores, corporate websites and services.

For low-budget promotional projects, we usually deploy using WordPress templates.

Development of apps and other complicated systems is outside
our scope, but we’re happy to suggest an appropriate developer
and coordinate the process.

Text, photos, and video

Design doesn’t exist without content. That’s why we don’t design sites without text. If materials aren’t provided by the client, we write the content ourselves or find an expert with the necessary skill set.

For the best results, we write texts ourselves whenever possible. Design is about conveying meaning, which is something that we are uniquely well positioned to do.

Need Internet advertising?

Topright
Advertising strategies, campaign management, web analytics.

Need branding?

Science
Positioning, visual identity, naming.
Interested? Send a request or contact us at info@nimax.ru